Millennial Marketing


Marketing to the Millennials with Jeff Fromm

Mary, Susan, Sheila and Becca

Mary, Susan, Sheila and Becca

Anyone else start their morning off super early?  It’s been a long day but a great day and still more to come!  I had the pleasure of attending the Women on the Move meeting this morning at the Downtown Clubs of Raleigh (used to be the Cardinal and Capital City Clubs but are now combined into one).  My dear friend Susan Pruskin invited Mary Madenspacher and me to join her at the early morning meeting.  The guest speaker at Women on the Move was Sheila Ogle (one of our favorite and most admired women in Cary, and all of Wake County).  Sheila shared her personal career story and engaged the ladies in the room into a conversation about “What Success Means to You“.  Sheila broke “Success” down into the areas of: Trusting Yourself, Breaking Some Rules, Working Hard, Giving Back, Surrounding Yourself with Successful People, and Not Being Afraid to Fail.  Thank you Susan for inviting me to breakfast and the Women on the Move really are ‘women on the move‘!

Christine, Triangle AMA President Mihali and Becca

Christine, Triangle AMA President Mihali and Becca

This afternoon I attended the May meeting of the Triangle AMA (American Marketing Association).  The guest speaker was Jeff Fromm, EVP at Barkley advertising agency and co-author of a best-selling new book, “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever“.  I thought Jeff did a terrific presentation and I learned so much from him about this very diverse and adventurous consumer group!  He addressed the areas of consumer loyalty, preventing boredom, and engaging the consumer.  He stressed the importance of Brand Authority and creating a Uniqueness to validate your price authority.  He talked about reaching Millennials by having a company that is “about more than just your bottom line” and showed a ton of really cool product marketing videos and how they are using real time date with content management.

Selfie with Jeff

Selfie with Jeff

I’ve got some great ideas now for Smith & Smith, CPA…especially for videos and other ‘disruptive‘ techniques!  Thanks Jeff for coming to speak to Triangle AMA and also for taking time to get a quick selfie with me on your way out the door (I ran across the room after the meeting to track him down for a picture!)  I’ll be back at Triangle AMA in June and I’m taking our Summer Intern, Trevor, along with me to hear about the story and marketing creativity behind the Travelocity gnome!

Be careful out there tonight in the crazy rain and storms! I’m off to Cary-Kildaire Rotary Club…feel free to join me!  Thanks to Lois Cozart of My Girlfriend’s Closet for dressing me in the Blue Nanette Lepore dress!  It is so unique and I’ve had tons of compliments on it all day long!  Lois and her staff know how to dress women of all different shapes and sizes for all types of events!  Shop their downtown Cary and downtown Apex stores and tell them you read to get 10% off your total purchase!

Our CPA firm in Cary is growing and we are currently welcoming new clients.  Please check out our website for more information  We are never too busy to help a small business owner with their accounting/tax needs.  We welcome referrals!

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Director of Marketing

Smith & Smith, CPA, P.C.

1150 Executive Circle, Suite 5

Cary, NC 27511

(919) 380-0600 phone

(919) 380-0919 fax