Chief Marketing Officer for Target with the AMA


CMO Jeff Jones Speaks to the AMA


Christine, Jeff and Becca with our Target Red Cards

Christine, Jeff and Becca with our Target Red Cards

Last week I had the pleasure of attending the American Marketing Association Triangle Chapter monthly luncheon. My good friend,
Christine Johnson, invited me to attend, as she knew the speaker was one that I would enjoy.  The speaker was Jeff Jones, the Chief Marketing Officer for Target Corporation.  I can honestly say that I do my fair share of shopping at Target and getting to hear the CMO speak was really cool.  He was very open and candid about the marketing strategies for Target and even showed some of their unique new commercials that promote their grocery department (see the video clip below).  Jeff shared with us that the best advice he had ever been given was “Job security is knowing that you are good enough to get another job”.  Thanks Christine for inviting me! I look forward to joining the American Marketing Association soon!  Seems like a good fit for my job title.

Thanks also to Lois Cozart and her ‘fashion team’ at My Girlfriend’s Closet in downtown Cary and downtown Apex for dressing me in this Jessica Howard black & white polka dot dress.  It certainly had a ‘derby style’ feel to it and was similar to the one that Julia Roberts wore in the movie Pretty Woman so many years ago.  At least I thought so!  Mention the next time you shop at My Girlfriend’s Closet and get 10% off your total purchase!  Like them on Facebook too so you can keep up with their sales & other great events.

Dominate the PTA Bake Sale Target Commercial:


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